It is a well-known fact that Roblox benefited immensely from the COVID-19 pandemic and the consequent lockdowns. Roblox’s Stellar Performance During The COVID-19 Pandemic Still, Roblox seems to be growing steadily with users spending about 72 hours a month in the game and about $5.60 per month. However, this growth did not come without a cost, and the significant increase in R&D plus infrastructure development meant that it experienced a net loss. Not only that, they have seen a massive boost in revenue of 140% to $387 million in Q1 2021. Indeed, Roblox has grown tremendously in the past two years reaching over 43 million active users daily. Although it is free to download and play the game, players need to pay for extras such as costumes or the virtual game currency, Robux. Roblox runs on the programming language Lua and uses the freemium model to earn revenue. Soon after, an update that created the architecture for game creation was added, allowing any user to create their own game. The inception of the platform involved the creation of objects in an engaging manner to learn about science.Īfter the launch of the platform in 2005, students explored the potential of Roblox by making their own worlds and objects. Roblox was developed by engineers David Baszucki and Erik Cassel to arouse children’s interest in physics, they sought to bring the world together with play. Now you might be wondering: Who created this shining unicorn? Look no further than Roblox CEO David Baszucki, who founded it in 2004. And the best part is, you don’t need to know how to code to be a game creator! What makes Roblox stand out from the tons of other video games out on the market is that it allows every gamer to become a creator as well: Users are not only able to, but also encouraged, to create their own games or virtual worlds within the Roblox universe. The $3 billion video game company (as of August 2021) has been all the rage recently, earning hundreds of millions of dollars in revenue. If you haven’t heard about Roblox, you must be sleeping under a rock.
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